Head of quantitative research with several years of experience in many areas of market research. He has worked at Nielsen, GfK, and IQS, both in panels (retail, households) and ad hoc surveys. He has been involved in local and international projects and carried out research projects in various market sectors. He specializes in consumer attitude, behavior research, and NPD. Whenever he can, he travels with headphones full of music, and enjoys a traditional paper book once in a while.