Poland’s Leader in implementation
and research services.
Your partner in business. l

Target Point

Target Point has 20 years of experience gained in the largest research agencies in Poland. It also has thousands of completed projects for almost all sectors, including commercial, social, EU, and political research. However, we are not a traditional research company — we are here to comprehensively support our clients in areas tailored to their needs.

We specialize in qualitative research, support quantitative research, and offer a full range of services at every stage of the research process. Still, our work is not just about discussions, research techniques, and developing results. It’s also complex logistics, dozens of collaborators, kilometers of wires, hundreds of pieces of equipment, and, above all, an experienced team that manages it all.

We have the most modern focus studio in Poland. In the very heart of Warsaw, we rent interiors that inspire creative work and can be flexibly arranged for training sessions, workshops, or conferences. All our rooms are comfortably furnished, air-conditioned, and equipped with the highest-quality multimedia equipment.

Our strengths are our professional client service and strong work culture.


Qualitative Research
– Implementation Service

Methodologies supported:

IDIs, diads, triads, mini FGIs, FGIs, Extended Groups, clash groups, product testing, online platforms and communities, UX, CX, consumer journey, Shopper Safari, ethnography and virtual ethnography, desk research, benchmarking, desktop and mobile eyetracking


Online and Offline Qualitative Research