A social psychologist with 15 years of experience, acquired mainly at Kantar, she has been involved in implementing and coordinating innovation research—product tests, concept tests, and U&A research. For the last few years, she worked at Kantar in the creative department, where she was responsible for pre-testing ads. For the past few months, she has handled customer experience projects and coordinated tracking studies.
In her free time, she listens to film music, plays the piano, and dabbles in music composing.