With over ten years of experience in marketing research, she has collaborated with research agencies such as Millward Brown and Ipsos. She has conducted qualitative research projects, both Polish and international, for various industries including FMCG, beauty, fashion, medical, financial, IT, and telecommunications. She has also carried out strategic consulting projects for local government units, resulting in development and marketing strategies.

Working in Research Department of the National Centre for Culture, she conducted social research projects. She is the author of reports, articles, and monographs focused on research within the cultural sector.

Currently, at Target Point, she manages qualitative research projects. Her responsibilities include overseeing research processes from a substantive perspective, developing research tools, moderating and preparing reports and analyses.

She holds a background in cultural studies and social anthropology. Passionate of the history of art and cultural tourism.